The Hallmark Holiday Pop-Up at Disney Springs opens Wednesday, October 7, 2026. Disney confirmed the date today on the Disney Parks Blog, one day earlier than the October 8 date we had been hearing. The shop is in Town Center, in the former Francesca’s storefront near Frontera Cocina, where we got our first look at the finished storefront last week. No park ticket is needed, and garage parking is free. Disney did not share hours (we think 10:00 AM) or a closing date (through the 4th quarter), but Hallmark said at D23 that the shop will stay open through the end of the year.
Inside, guests will find the Holiday Ever After: A Disney World Wish Come True collection, plus Hallmark greeting cards, ornaments and Disney gifts. Hallmark.com now lists 42 items, two more than the 40 items we priced out on September 25. The additions are two musical 3D pop-up Mickey and Minnie cards at $15.99 and $12.99.
Four Vera Bradley pieces already show as out of stock on Hallmark.com. The tote, sling bag, zip ID case, and the earbud bag charm may still be available at the Vera Bradley store in Disney Springs. The family pajamas, the Loungefly pieces, and both Keepsake Ornaments are still marked coming soon.
A Wednesday opening is good news for shoppers. Weekday mornings are the calmest time at Disney Springs, and opening week is your best shot at a full selection. If there is one piece you have your heart set on, go early. We have already seen a huge demand for the Vera Bradley bags, with 4 of the bags already sold out online.
The movie premieres Saturday, November 28 at 8/7c on Hallmark Channel. We plan to be at the pop-up on October 7 with photos from inside.
Hallmark’s Disney Springs Pop-Up Opens a Day Earlier Than Expected and Here Is What to Know
