The Vera Bradley Holiday Ever After collection goes on sale October 1, 2026, Vera Bradley confirmed today. The Hallmark and Disney collaboration includes six quilted cotton bags and accessories priced from $25 to $165, in two patterns called Holiday Ever After Floral and Holiday Ever After Candy. The pieces tie into Hallmark Channel’s Disney World Christmas movie, Holiday Ever After: A Disney World Wish Come True, and all six are listed on Hallmark.com.
Vera Bradley teased the launch with a note that “your favorite duo is bringing holiday cheer.” We first broke down these bags in July, when Hallmark revealed the Vera Bradley Holiday Ever After lineup, and now they finally have a date. The collection comes in two patterns. Holiday Ever After Floral is a pink and green toile packed with Cinderella Castle, a carousel, fireworks, poinsettias and Mickey and Minnie. Holiday Ever After Candy is a mint green print covered in peppermint swirl Mickey heads. The teaser art also shows Mickey and Minnie in Santa hats riding a little pink boat under a candy cane arch.
Here is the full Vera Bradley Holiday Ever After collection with prices:
- Zip Earbud Bag Charm, Candy pattern: $25
- Zip ID Case: $25
- Lorman Sling Backpack, Floral pattern: $85, 3 liters with a 44-inch adjustable strap
- Small Original Vera Tote Bag: $145
- Large Original Duffle Bag, Floral pattern: $145, 58 liters
- Bancroft Backpack, Floral pattern: $165, fits up to a 15-inch laptop and has a trolley sleeve
Buying all six runs $590 before tax. The rest of the Holiday Ever After collection is headed to Hallmark Gold Crown stores, Disney Parks and select Kohl’s and Walmart locations, which we covered in our Holiday Ever After where-to-buy guide. Hallmark has only said early October so far, but if the Vera Bradley pieces go on sale October 1, we expect the rest of the Hallmark Holiday Ever After: A Disney World Wish Come True collection to arrive the same day.
Disney Springs will have two shops worth checking. The Hallmark Holiday Pop-Up at Disney Springs opens October 8 in Town Center with 40 Holiday Ever After items, and Vera Bradley already has its own store in Town Center, a short walk away. We think the full Vera Bradley collection will be sold at the Vera Bradley store, but we do not know yet if both shops will carry the same bags so close to each other. We will update this story once we see what is on the shelves.
Holiday Ever After: A Disney World Wish Come True stars Lacey Chabert and premieres November 28 at 8 p.m. ET on Hallmark Channel.
Our Take: If you only want one piece, start with the Floral pattern. It is the one that looks like a day at Magic Kingdom, and the Lorman Sling at $85 gets you that print without paying duffle prices. The $25 earbud charm and ID case are the easy stocking stuffers, and the Candy print is the more playful of the two. With the bags launching October 1, a week before the pop-up opens, locals should try the Vera Bradley store at Disney Springs first, and anyone who has had their eye on a specific piece since July should shop early instead of waiting.
The Vera Bradley Holiday Ever After collection arrives October 1, 2026. You can see the pieces on Hallmark’s Holiday Ever After shop, and follow all of our coverage on the Fantasy Land News Hallmark hub.
