The signs are officially up at the Hallmark Holiday Pop-Up at Disney Springs, and after months of announcements and renderings, the store looks just about ready for guests. We got our first look at the finished storefront in Town Center today, only days before it opens in early October, word is it officially opens October 8th, 2026.
A bright red hanging sign with Hallmark’s script logo and crown reads “Holiday Pop-Up”, and a matching red band with a second Hallmark logo stretches across the entrance. Against the white stucco and dark wood shutters of Town Center, you can spot it from down the walkway. Graphics still cover the windows, so there’s no peek inside yet, but with the signs installed and no construction walls out front, the shop looks close to ready.
You’ll find it in the former Francesca’s storefront near Frontera Cocina, right next door to Everything But Water. No theme park ticket is needed, and parking in the Disney Springs garages is free.
We first reported on the pop-up in August, when Hallmark confirmed a Disney Springs store for Holiday Ever After: A Disney World Wish Come True. At D23, Hallmark shared renderings of the shop and confirmed it will stay open through the end of the year. That covers the movie’s November 28 premiere at 8/7c on Hallmark Channel, and we still think Disney Springs is the most likely spot for the Orlando stop of Hallmark’s Jingle Stop Tour.
Hallmark hasn’t shared a store-specific product list, but the D23 renderings showed a pajama set, ornaments, and gifts, and the full Holiday Ever After collection arrives in October. Highlights include family pajama sets in a pink and green Disney Parks toile print at $30 for adults, $24 for kids, and $20 for toddlers. There’s also the $24.99 Recordable Sound Ornament, the $32.99 Jingle Cruise Ornament narrated by Skipper Mickey, and the Loungefly Minnie Mouse Mini Backpack for $80. Vera Bradley bags run from $25 to $165, and Corkcicle drinkware and two Spirit Jerseys at $89.99 each round it out.
Seeing that red sign in person made this partnership feel real in a way the renderings never did. If you’ve been waiting to see the collection up close before buying, go early in the run. The Loungefly mini backpack is the piece we’d expect to disappear first, and Disney Springs only gets busier as the premiere and the holidays get closer.
We plan to head back once the doors open with photos from inside. For more, visit our Hallmark Channel hub and Disney Springs coverage.
