The Hallmark Holiday Pop-Up at Disney Springs is expected to open October 8, 2026, and with the storefront signs now up, we pulled together every piece of the Holiday Ever After collection you can expect to find inside, along with the price of each one. Hallmark.com now lists 40 items tied to the Hallmark Channel movie Holiday Ever After: A Disney World Wish Come True, from a $4.99 gift bag all the way up to the $165 Vera Bradley Bancroft Backpack.
We got our first look at the finished storefront in Town Center on September 24, and it looks just about ready for guests. Over the summer we covered this collection in pieces as each brand showed up on Hallmark.com. This is everything in one place, including 10 newer items we hadn’t written about yet and one price change you’ll want to know about before you go.
Where to Find the Hallmark Holiday Pop-Up and When It Opens – The pop-up is in the Town Center section of Disney Springs, in the former Francesca’s storefront near Frontera Cocina and right next door to Everything But Water. You don’t need a theme park ticket to shop there, and parking in the Disney Springs garages is free.
Hallmark’s official announcement only says early October, but October 8 is the date we’re hearing. At D23, Hallmark confirmed the shop will stay open through the end of the year, so it will be around well past the movie’s November 28 premiere and through the whole holiday season.
What the New Storefront Looks Like – A bright red hanging sign with Hallmark’s script logo and crown reads “Holiday Pop-Up,” and a matching red band with a second Hallmark logo runs across the entrance. Set against the white stucco and dark wood shutters of Town Center, you can spot it from down the walkway. Graphics still cover the windows, so there’s no peek inside yet.
For a sense of the inside, the renderings Hallmark shared at the Hallmark and Disney panel at D23 2026 showed a window display with the Holiday Ever After poster, a Minnie Mouse wreath and plaid holiday packaging. Inside, the renderings showed a Mickey Mouse holiday scene, a Holiday Ever After pajama set on display, and shelves of ornaments and gifts.
Why Hallmark Is Opening a Store at Disney Springs – Holiday Ever After: A Disney World Wish Come True is Hallmark Channel’s first original movie filmed on location at Walt Disney World, a project we’ve followed since Hallmark and Disney World first teamed up. The Lacey Chabert movie premieres November 28 at 8/7c on Hallmark Channel and streams the next day on Hallmark+. Hallmark Media President Darren Abbott told critics the company is building a “360-degree experience around the content,” and the pop-up is the in-person piece of that plan, part of a push he calls One Hallmark.
Hallmark’s Stacey Howe described the store as a way that “extends that experience beyond the screen.” The D23 panel also traced the friendship between Hallmark founder J.C. Hall and Walt Disney, which makes this feel less like a one-off tie-in and more like the latest chapter in a long relationship. We also still think Disney Springs is the most likely spot for the Orlando stop of Hallmark’s Jingle Stop Tour.
Every Holiday Ever After Item and Price – Hallmark hasn’t released a store-specific product list, so this is the full collection the pop-up is built around. Prices below are the Hallmark.com listings as of September 25, where every item is marked coming soon for October. In-store prices could differ. Hallmark says the pop-up will also carry a wider mix of Hallmark greeting cards, Keepsake Ornaments and Disney-inspired gifts beyond this collection.
One change to know about is that the Loungefly Minnie Mouse Mini Backpack is now listed at $89.99, up from the $80 price shown when the collection first appeared in July.
Loungefly Minnie Mouse Collection
All four Loungefly pieces are built around Minnie’s red ears and bow, set against the collection’s pink and green toile print covered in illustrated Disney Parks attractions.
- Loungefly Minnie Mouse Mini Backpack, $89.99. Front zip pocket trimmed in gold molded rivets, two side slip pockets, adjustable straps and a top carry handle.
- Loungefly Minnie Mouse Bag Charm, $19.99. A miniature version of the backpack with a metal keychain and lobster clasp.
- Loungefly Minnie Mouse Ears Headband, $34.99. Metallic red faux leather with a removable 3D bow.
- Loungefly Mystery Pin, $11.99. A blind box with one of six Mickey and Minnie park designs, including a park bench scene, the castle, a Lady and the Tramp spaghetti dinner, a boat ride, a teacup ride and a wishing well. Blind box pins are nonreturnable.
Vera Bradley Bags
Vera Bradley brings six quilted cotton pieces. Most use the pink and green toile, while the two smallest switch to a mint green print with red and green peppermint Mickey ears. You can see all of them up close in our Vera Bradley breakdown.
- Vera Bradley Zip Earbud Bag Charm, $25. 3 by 3 by 1.5 inches with a hinge ring.
- Vera Bradley Zip ID Case, $25. 4.5 by 3 by 0.5 inches with a clear ID window.
- Vera Bradley Lorman Sling Backpack, $85. 3-liter capacity with a 44-inch adjustable strap, sized for a day at the parks.
- Vera Bradley Small Original Vera Tote Bag, $145. 11.5 by 11.25 by 4.5 inches with six interior slip pockets.
- Vera Bradley Large Original Duffle Bag, $145. 22 by 11.5 by 11.5 inches with a 58-liter capacity for weekend trips.
- Vera Bradley Bancroft Backpack, $165. A padded compartment for laptops up to 15 inches, a trolley sleeve for rolling luggage and organizing pockets front and back.
Corkcicle Drinkware
- Corkcicle Stainless Steel Mug, 16 oz., $34.99. Triple insulated to keep drinks hot for three hours, with a spill-resistant lid and a no-slip silicone base.
- Corkcicle Stainless Steel Cold Cup, 24 oz., $39.99. Keeps drinks cold for 12 hours and comes with a silicone straw.
Spirit Jerseys, Family Pajamas, Socks and Slippers
The family pajama sets are the piece Hallmark put front and center in its D23 renderings. All three sizes use the pink and green toile on white with red trim, in brushed micro jersey with a button-front top and elastic waist pants, so the whole family can match on premiere night.
- Ivory Spirit Jersey, $89.99. Sizes X-Small to XX-Large, with a Mickey ears wreath on the front and Mickey and Minnie on a park bench on the back, framed by Holiday Ever After lettering. Hallmark first listed this one as the White Spirit Jersey.
- Sparkle Red Spirit Jersey, $89.99. Sizes X-Small to XX-Large, reading “Up to the Ears in Cheer” on the front with a castle and fireworks graphic on the back.
- Unisex Adult Pajama Set, $30. Sizes Small to X-Large.
- Kids Pajama Set, $24. Youth sizes 4 to 10.
- Toddler Pajama Set, $20. Sizes 2T to 4T.
- Red Castle Slippers, $20. Red slippers with a Disney castle design.
- Red Castle Crew Socks, $10. The matching castle design in a crew sock.
- Black Mickey Ears Crew Socks, $14. Black socks with peppermint Mickey ears.
Ornaments and Plush
Two of the three ornaments are Keepsake pieces with sound. The recordable ornament was first listed for October 10, the same day Hallmark’s Keepsake Ornament Debut starts, so the ornaments may land a couple of days after the pop-up opens.
- Favorite Disney Memories Recordable Sound Ornament, $24.99. Shimmery metallic red Mickey ears with snowflake accents that record a message up to 15 seconds long. Three LR44 batteries are included, and it was designed by Hallmark artist Orville Wilson.
- Jingle Cruise A Holly, Jolly Journey Ornament With Sound, $32.99. Skipper Mickey narrates the cruise aboard a vintage-style steamer.
- Mickey and Minnie Hallmark Ornaments, Set of 2, $28.99. A boxed Mickey and Minnie pair that works well as a gift.
- Mickey and Minnie Magnetic Plush Pair, 4.5 inches, $24.99. A small Mickey and Minnie plush pair that connect with magnets.
Kitchen and Home
The Zrike Brands kitchen line has grown from four pieces to seven since we first covered it, all in the same pink and green toile. Hallmark also added a throw blanket of its own.
- Zrike Brands Medium Canister, $34.99. White stoneware, 5.25 inches wide and 10.25 inches tall, topped with a peppermint Mickey ears knob. Hand wash only.
- Zrike Brands Mixing Bowl With Spatula, Set of 2, $39.99. A 10.5 by 5.5 by 8 inch stoneware bowl with a handle, plus a wooden-handle spatula with Mickey and the Holiday Ever After logo. Hand wash only.
- Zrike Brands Mug, 20 oz., $19.99. Stoneware with a red interior. Dishwasher safe but not microwave safe.
- Zrike Brands Tea Towel, 18×28, $14.99. Cotton, hand or machine washable.
- Zrike Brands Square Baking Dish, $24.99. The toile pattern on a square baker.
- Zrike Brands Pie Dish, $29.99. A matching pie plate for holiday baking.
- Zrike Brands Cookie Jar, $59.99. A pink, red and green holiday house design and the priciest kitchen piece in the set.
- Holiday Ever After Throw Blanket, 50×60, $39.99. A movie-themed throw for the couch on premiere night.
Christmas Cards, Gift Wrap and Gift Bags
The paper goods are the least expensive way into the collection, and a few of the cards pull from specific scenes in the movie.
- Happiest Season Christmas Card, $6.59. Cinderella Castle in red and green with gold foil fireworks.
- Mickey Wreath Christmas Card, $7.59. A laser-cut greenery wreath shaped like Mickey ears with a red bow and red gem accents.
- Just the Sweetest Christmas Card, $8.59. Mickey and Minnie peeking out of a laser-cut candy cane cottage.
- Christmas Dreams Romantic Christmas Card, $6.59. A die-cut Mickey and Minnie sharing a kiss in a teacup ride cup.
- Assorted Blank Christmas Cards, Pack of 8, $19.99. Two each of four designs, blank inside, in a box you can reuse.
- Sweet Moments Custom Christmas Card, $4.99. A personalized Mickey and Minnie card made to order on Hallmark.com, so this one is more likely an online pick than a shelf item.
- Jumbo Christmas Wrapping Paper Roll, 35 sq. ft., $6.29. Mickey and Minnie in Disney World scenes on an ivory background, and it’s recyclable.
- 13-Inch Large Christmas Gift Bag, $4.99. Mickey and Minnie peeking out of a candy cane-trimmed gingerbread house.
What One of Everything Costs
Buying one of every item on Hallmark’s list, including one of each pajama set, comes to $1,562.42 before tax. That sounds like a lot, but 14 of the 40 items are under $20, most of them cards, wrap, socks, and small accessories, so there’s an easy way in at almost any budget. Plus, we do not know about using our Disney Annual Passholders Discount yet, but it could happen! With a 20% Passholder discount: $1,249.94, a savings of $312.48
Seeing that red sign go up made this partnership feel real in a way the renderings never did. If there’s one piece you have your heart set on, go early in the run. The Loungefly mini backpack is the item we’d expect to disappear first, and with its new $89.99 price, it’s worth deciding before you walk in whether it’s the one splurge you want. If you’d rather keep it simple, the cards, wrap and $14.99 tea towel are easy starting points, and the mixing bowl set is the kitchen piece you’ll actually pull out every December. If ornaments are the main reason for your trip, keep October 10 in mind. Disney Springs only gets busier as the premiere and the holidays get closer, so a weekday visit in October is the easiest time to shop.
We plan to head back once the doors open with photos from inside and any pop-up exclusives Hallmark hasn’t shown yet. For more, visit our Hallmark Channel hub and our Disney Springs coverage.
