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Hallmark Officially Announces Holiday Ever After Disney Collection for Kohl's, Walmart and Disney Parks

Hallmark Officially Announces Holiday Ever After Disney Collection for Kohl’s Walmart and Disney Parks

September 29, 2026

Written by Greg Gately

Where to Buy the Hallmark Holiday Ever After Disney Collection This October? Hallmark has officially announced its Disney holiday collection inspired by Holiday Ever After: A Disney World Wish Come True, and the biggest news is where you can buy it. Starting in early October, the collection will be sold on Hallmark.com, at Disney Parks, at select Hallmark Gold Crown stores, and at select Kohl’s and Walmart locations nationwide. Hallmark’s holiday pop-up at Disney Springs, expected to open October 8, will carry the full collection.

Hallmark Officially Announces Holiday Ever After Disney Collection for Kohls Walmart and Disney Parks

We’ve been tracking this collection since it first appeared on Hallmark.com in July, and you can see every item we’ve found so far, with prices, in our full Holiday Ever After collection breakdown. Hallmark’s announcement confirms the lineup includes greeting cards inspired by the film, boxed card sets, and interactive cards with motion and music. It also includes Keepsake Ornaments featuring Disney Parks moments and characters, among them a recordable ornament for family messages, plus gift wrap, blankets, plush pairs, tea towels, baking dishes, mixing bowls, pajamas, slippers, socks and sweatshirts. Partner pieces come from Loungefly, Vera Bradley, Spirit Jersey and Corkcicle. The motion-and-music cards weren’t part of the online preview, so expect a few items in stores that we haven’t seen yet.

“As iconic brands, Hallmark and Disney both share a common starting point: connection, family and tradition,” said Darren Abbott, Hallmark Media president and chief brand officer.

If you’re visiting Walt Disney World, the Hallmark Holiday Pop-Up at Disney Springs is the place to see everything in one spot. The shop is in Town Center in the former Francesca’s storefront near Frontera Cocina, right next door to Everything But Water. Hallmark says it opens in early October, and October 8 is the date we’re hearing. It will stay open through the end of the year. No park ticket is needed, and parking in the Disney Springs garages is free.

The movie premieres Saturday, November 28, at 8/7c on Hallmark Channel and streams the next day on Hallmark+.

Kohl’s and Walmart are the big surprise here. Until now, this collection looked like something you’d need a Hallmark store, Hallmark.com or a Disney trip to shop. Having it at two of the biggest retailers in the country means fans almost anywhere can pick up the pajamas before premiere night. Hallmark says “select” locations, so check your local store before you go. If you’re local to Orlando, the Disney Springs pop-up is still the one to visit, since it’s the only place guaranteed to have the whole collection under one roof.

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Greg Gately Editor - Writer - Photographer - Podcaster
Greg Gately is the founder and editor of Fantasy Land News, one of the most-sourced Disney and entertainment news publications launched in 2024. He covers Disney Parks, Disney+, movie theater collectibles, popcorn buckets, and entertainment news from Walt Disney World, Disneyland, and beyond.
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