‘The Internet’s Favorite Penguin’ Pudgy Penguins Wants to Be the New Face of Valentine’s Day. With over 2 million followers on Instagram alone and a huge ‘Pengu’ community, Pudgy is ready to take over! Valentine’s Day has the hearts and the chocolate, but it’s never really had a dedicated animal. Easter has the bunny, and Thanksgiving has the turkey, but February 14th has always been a bit of a free-agent holiday. Pudgy Penguins is looking to change that.
The brand just announced its “Year of the Penguin” for 2026, starting with a massive takeover of the Las Vegas Sphere. Now, they’re making a play for Valentine’s Day by positioning their main characters, Pax and Polly, as the official mascots of the season.
A Bouquet That Doesn’t Die – The centerpiece of this push is the new Plushie Bouquet. Instead of spending money on roses that wilt in three days, the brand is offering a $39.99 keepsake. It features Pax and Polly nestled together in a velvety wrap, holding a heart.
It’s a smart move for a brand that has experienced significant growth lately. While many people know them from the digital world, their physical toys have become a hit in retail. Here’s why they think penguins fit the holiday better than anything else. They mate for life: Unlike most animals, penguins are famous for their loyalty. They thrive in the cold: The brand’s goal is to “own winter” by focusing on themes of huddling together and staying close. Broad appeal: About 63% of their fan base is women, and the characters have become popular as home decor and “wellness” objects.
The 2026 “Year of the Penguin”
This isn’t just about a single toy. The company is leaning hard into “The Year of the Penguin,” a campaign running through mid-February. They aim to move beyond being a “toy brand” and become a symbol of community and kindness.
The strategy seems to be working. By focusing on emotional storytelling, like the idea that penguins survive the winter by huddling for warmth, they’re connecting with couples, kids, and collectors who are tired of the usual holiday tropes.
The Plushie Bouquet will be available soon at shop.pudgypenguins.com
