Coca-Cola x Star Wars: Collect and Refresh Your Galaxy at Disney Parks. Coca-Cola and Star Wars Team Up for Galactic Fan Refreshment. Coca-Cola and Disney are launching an “out-of-this-world” collaboration for Star Wars fans, dubbed “Coca-Cola x Star Wars: Refresh Your Galaxy.” It’s designed to unite fans and celebrate the long history of the Star Wars community.
“Star Wars is a powerful cultural force… This custom campaign is for them and inspired by them,” said Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company.
This partnership builds on Disney’s ongoing efforts to connect Star Wars enthusiasts through events like Disney After Dark: Star Wars Nite and May the 4th celebrations. It also extends the 70-year relationship between Disney and Coca-Cola, which began with Disneyland’s opening in 1955.
- Limited-edition products: Fans can collect 30 specialty cans and bottles featuring iconic Star Wars characters and scenes.
- Original Taste cans will feature characters like Lando Calrissian, Obi-Wan Kenobi, and Kylo Ren.
- Zero Sugar options will showcase Darth Vader, Yoda, Princess Leia, and Grogu.
- Three exclusive designs (The Mandalorian and Grogu, First Order Stormtrooper, and Chewbacca) will only be available at Disneyland Resort and Walt Disney World Resort.
- Immersive AR experience: Scanning cans, bottles, or street ads will unlock an augmented reality experience, allowing fans to explore product designs and even record hologram-style “transmissions” to share.
- New content: A TV and digital campaign, set in a movie theater, will tie into the collaboration.
“Star Wars is a powerful cultural force… This custom campaign is for them and inspired by them,” said Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company.
“This collaboration is about… celebrating the power of Star Wars fandom, shared passions, and the strength of community,” added Islam ElDessouky, Global Vice President, Creative Strategy & Content at Coca-Cola.
The collectible Coca-Cola designs will begin rolling out in July across North America, Latin America, Europe, Japan, and the South Pacific.
Coca-Cola x Star Wars: Collect and Refresh Your Galaxy at Disney Parks
