Dole x Stitch: Spreading the ‘Ohana’ Spirit . Dole Food Company Teams Up with Disney’s Stitch for the ‘Ohana’ Campaign. Get ready for a dose of tropical cheer! In 2025, Dole Food Company is partnering with Disney’s beloved character Stitch to launch the Spirit of ‘Ohana” campaign. This five-month initiative aims to spread kindness, love, and the spirit of family, or “‘Ohana,” through the power of fresh produce.
With a new live-action “Lilo & Stitch” due to crash into theaters on May 23, 2025, this is a perfect campaign for those who love the little blue alien, aka Experiment 626.
“’ Ohana’ is a Hawaiian word that means family — and covers not just blood or adopted relatives but close friends, neighbors and associates,” said William Goldfield, Dole’s director of communications. “On the Islands, it connotes a spirit of love, unity, loyalty and sharing — and it’s not uncommon to see large groups of Hawaiians gathering for cookouts or block parties as a celebration of Ohana.” “Being able to promulgate these richly welcoming themes in connection with one of Disney’s most beloved characters that embodies an expanded definition of family seems like a natural,” Goldfield added.
Stitch: The Perfect ‘Ohana’ Ambassador: Disney’s Stitch, known for his mischievous charm and big heart, perfectly embodies this expanded view of family. Dole’s “Spirit of ‘Ohana” campaign, running from April 2nd to July 31st, 2025, will feature a social media campaign across all platforms. Bringing awareness of the Spirit of Ohana to Disney fans across the globe.
What is ‘Ohana’?: “‘Ohana’ is a Hawaiian word that embodies the essence of family, extending beyond blood relatives to include friends, neighbors, and community,” explains William Goldfield, Dole’s director of communications. “It represents love, unity, and sharing, values that Dole wants to highlight.”
Tropical Fruit Wellness: The campaign also emphasizes the health benefits of pineapples and other tropical fruits, promoting wellness and joy. Dole aims to connect the positive feelings of ‘Ohana’ with the nourishing qualities of their products.
Embrace the Spirit of ‘Ohana with Dole & Stitch: At Dole, we believe in the power of family, connection, and the simple joys of sharing—just like Disney’s Stitch learned on his journey to find his true ‘Ohana. That’s why we’re inviting you to embrace the spirit of togetherness, optimism, and tropical fun with our exclusive Dole x Stitch “Spirit of ‘Ohana” campaign!
In Hawaii, ‘Ohana means family—but it goes beyond blood ties. It’s about welcoming others, sharing kindness, and celebrating life’s moments together. Just like Stitch found belonging with Lilo, we’re inspired to spread joy, love, and a little island-style fun to families everywhere.
We’re bringing the flavors of ‘Ohana to your home with delicious pineapples, bananas, and mangoes—the perfect ingredients for moments of joy. Whether you’re hosting a cookout, sharing a meal, or simply enjoying a refreshing snack, we’re making it easy to create special moments with those who matter most.
Join the Fun: This campaign is about more than just food—it’s about reigniting the world’s sense of hope, optimism, and connection. Through special recipes, family-friendly activities, and exciting surprises, we’re inviting you to experience the magic of connections in your way. Follow along for exclusive content, tropical-inspired recipes, and ways to celebrate the Spirit of ‘Ohana with Dole x Stitch. Together, let’s spread joy, love, and a taste of paradise!
