Disney has revealed the full shopping lineup for D23: The Ultimate Disney Fan Event 2026, and it includes a new central marketplace, a new pin store, a brand new Imagineer-created label, and a detailed breakdown of how virtual queue and mobile checkout will work across the show floor. The event runs August 14 through 16 at the Anaheim Convention Center in Anaheim, California. For everything else confirmed so far, check out our complete D23 2026 guide.
D23 Marketplace
New for 2026, the D23 Marketplace serves as the event’s central shopping hub, offering a curated assortment of merchandise including a Princess Diaries 25th Anniversary Collection, Star Wars must-haves, global Disney Parks collections, and the return of Disney Fine Art. Two new spaces sit alongside it, the D23 Marketplace Pin Store, which debuts limited-edition pin designs each day of the event, and D23 Marketplace Photobooths and Medallions, offering personalized products and event-exclusive medallions. All three locations run on virtual queue with standby options opening once boarding groups are redeemed, and all are cashless.
Disney Store
Disney Store returns with special-edition collections including Disney x Formula 1, Blooms by Disney, an assortment of Disney Store exclusive plush, and a preview of a new collaboration with SkinnyDip London. The booth also features a life-size claw machine photo moment and a limited meet and greet with Disney Artists, which requires pre-registration through the Disney D23 app between now and Friday, July 24 at 12 p.m. PT. Attendees who enter through the main entrance can scan their badge for a free event-exclusive tote bag or sticker while supplies last. Shopping happens via QR code, with products shipped directly to fans’ homes through DisneyStore.com. Select merchandise sold at the D23 Marketplace and Disney Store booth will also be available online starting Monday, August 17 at 8 a.m. PT at DisneyStore.com/d23-event.
The Walt Disney Company Store
Returning for its second year with two locations inside the Anaheim Convention Center, The Walt Disney Company Store will exclusively carry the official D23 2026 logo collection, featuring collaborations with RSVLTS, Nike, Loungefly, and more. Additional collections include Disney’s animated Epic Rivals, iconic Walt Disney Studios landmarks, and a HARVEYS collection built from decommissioned seatbelts from Soarin’ Over California. A dedicated collection also honors Walt Disney’s Suite 3H office in Burbank in collaboration with the Walt Disney Archives. The Walt Disney Company PIN Store offers limited-edition pins, mystery boxes, and framed sets, with a daily pin catalogue released each day of the event. Friday access runs on virtual queue with standby opening afterward, while Saturday and Sunday are standby only.
Mickey’s of Glendale
Mickey’s of Glendale and its companion Mickey’s of Glendale Pin Store return with new Walt Disney Imagineering inspired merchandise across three collections revealed so far, the Walt Disney Imagineering Color Block Collection, a Duffy & Friends Collection, and a Muppets Studio Signature Collection. Read our full Mickey’s of Glendale merchandise roundup for details on every collection. Both locations run on virtual queue with standby opening once boarding groups are redeemed.
Disney .YNSD
Making its debut at D23 2026 is Disney .YNSD, a new lifestyle brand created by a collective of Walt Disney Imagineers that blends contemporary streetwear with layered storytelling under the tagline “Imagine the Rest.” Its debut includes two collections built around hidden design details rather than familiar character graphics. Read our full .YNSD debut coverage for everything included. The booth runs on virtual queue with standby opening once boarding groups are redeemed.
Disney Studio Store Hollywood
Disney Studio Store Hollywood returns with apparel and accessories inspired by classic Hollywood, including a new collection tied to the El Capitan Theatre’s Centennial Celebration and limited-edition pins releasing across all three event days. Access runs on virtual queue with standby opening once boarding groups are redeemed.
Disney Publishing Books & Brew
Disney Publishing returns with first-to-market books, graphic novels, autobiographies, and guidebooks, along with collectible bookcessories, tarot card decks, and Book Nook kits. The booth also offers book signings with fan-favorite authors and a sip-and-shop experience featuring a new Disneyland Resort coffee blend from Joffrey’s Coffee & Tea Co., plus gift-with-purchase items from Penguin Random House. Merchandise purchases use standard queue, while select in-booth signings require virtual queue registration.
The Disney Experiences Auction – Rare and Remarkable Finds
New for 2026, this auction debuts Sunday, August 16, for both attendees and fans bidding online. Attendees can preview auction items throughout the weekend at the Auction Showroom via standby queue, which also includes a shopping experience for rare, limited-quantity props, artwork, and themed items from Disney’s parks, resorts, and ships. Fans can register for online bidding through Heritage Auctions or register for in-person live bidding at the showroom. This location does not offer refunds or exchanges due to product exclusivity.
More Shopping on the Show Floor
Beyond Disney Experiences locations, the show floor includes D23-exclusive merchandise from Loungefly (mini backpacks and pins), new Disney and Star Wars Spirit Jerseys, accessory bundles from Little Words Project, and Disney-inspired watches from Citizen. Just Play, Wizards of the Coast, NECA/KidRobot/Enesco, Pandora, Crocs, Her Universe, BoxLunch, Girls Crew, RSVLTS, and other brands will also have new products for purchase. Disney Lorcana fans can find the limited-edition 2026 D23 Collection and the Winnie the Pooh Hunny Wizard Premium Foil Playmat at Ravensburger’s booth.
How to Shop at D23 2026
Fans should download both the Disney D23 app and the Disneyland Resort app ahead of the event to use virtual queue, mobile order, and mobile checkout.
Virtual queue opens at 6 a.m. PT and 1 p.m. PT each day of the event for fans within a 90-mile radius of the Anaheim Convention Center. Groups of up to two people can join one queue at a time, subject to availability, and standby options may open later in the day once all boarding groups are redeemed. Joining a virtual queue does not guarantee immediate access, and valid event admission is required.
Mobile order for pickup lets fans place and pay for orders through the Disneyland Resort app at select locations after being called back from virtual queue. Fans get a notification when the order is ready, along with a digital receipt.
Merchandise mobile checkout allows fans to scan item barcodes through the Disneyland Resort app, add them to a virtual bag, and pay directly, then show a QR code confirmation to a cast member at checkout before exiting. This option runs alongside traditional checkout at participating locations.
For more D23 2026 coverage as new details are confirmed, keep checking back with FLN, and browse our full Disney Consumer Products coverage.
