Hallmark’s 2027 Keepsake Ornament Club enrollment opens Wednesday, November 4, 2026 at 9 a.m. CT, and a membership costs $49.99 plus tax. The 2027 club celebrates 40 years of the Keepsake Ornament Club and includes a Dream Box with three club-exclusive ornaments, early in-store shopping at Keepsake Ornament Premiere and Keepsake Ornament Debut, and up to $30 in coupons. The Keepsake Ornament Club, or KOC, started in 1987, which makes 2027 its 40th year. That is why Hallmark’s 2027 artwork carries a 40 Years badge.
I’m a club member, and this year’s member gift was a cute one. We picked it up at our local Hallmark Gold Crown store, and we cannot wait to hang it on our tree. The great thing about Hallmark is, if the store runs out they will send it directly to you.
What Comes in the 2027 Keepsake Dream Box
The 2027 Dream Box starts shipping in April 2027. It includes three club-exclusive ornaments called Heading Home for the Holidays, A Furry Welcome and Holiday Delivery. The box also holds the 2027 Dream Book, a $5 off $10 coupon and an exclusive digital gift from the Keepsake Studio.
Hallmark’s preview shows the box packed with a Santa carrying gifts, a red car piled with presents and a festive front door. If you want yours early, enroll by January 15, 2027. Hallmark says members who join by that date will be among the first to receive the Dream Box and Dream Book in April.
2027 Members-Only Ornaments and Early Shopping
Members can also buy four more club-exclusive ornaments in 2027. Two release at Keepsake Ornament Premiere in July, and two release at Keepsake Ornament Debut in October. Hallmark has not named or priced those four yet, but its preview shows a gingerbread man holding a For You at Christmas sign, a stained glass bell, a green bird and a 2027 storefront.
The bigger perk might be timing. KOC members are invited to shop both Premiere and Debut in store the day before everyone else at participating U.S. Hallmark stores. There is no online version of that early access, so you will need to head to your local store. Members also earn extra Crown Rewards Bonus Points at both events.
Coupons, For Keeps and the Rest of the 2027 Perks
The coupons add up to $30. There is a $5 off $10 coupon in the welcome packet, another in the Dream Box, and a $10 off $30 coupon in both the June and September issues of For Keeps. Members also get the quarterly For Keeps magazine, monthly email newsletters and access to a private 2027 KOC Facebook group where club artists connect with fans.
To join, you need your own Crown Rewards account, and you have to opt in to Hallmark’s postal and email marketing. Anyone who joins or renews before the end of 2026 can also buy the 2026 club exclusives, limit one each per membership, while supplies last. Enrollment for the 2027 club closes July 31, 2027, and 2027 benefits end December 31, 2027.
Our Take: Is the 2027 Keepsake Ornament Club Worth $49.99?
For us, $49.99 is so worth it, and the value really shows up as Hallmark gets close to its reveals and on-sale dates. Just look at how hard it was to get the Walt Disney World Cinderella Castle tree topper this year. The $199.99 topper sold out at Gold Crown stores during its July release.
Hallmark has already teased a Disneyland Sleeping Beauty Castle tree topper for July 2027. If it lands at Ornament Premiere the way Cinderella Castle did, a full day of early shopping could make all the difference. Add three Dream Box ornaments and up to $30 in coupons, and the membership pays for itself fast for anyone who already shops Premiere or Debut.
2027 Keepsake Ornament Club enrollment opens November 4, 2026 at 9 a.m. CT at Hallmark Gold Crown stores and on Hallmark.com.
