Kraft Heinz and The Walt Disney Company have announced a landmark, multi-year strategic deal that will bring ten Kraft Heinz brands into Disney Parks, Disney Cruise Line and Disney’s media platforms, with the first public preview arriving at D23: The Ultimate Disney Fan Event this August 14 through 16 in Anaheim. The partnership spans foodservice, media, and events, and marks one of the largest brand alliances Disney’s Corporate Alliances division has announced in recent years.
This is not a one-off menu tie-in. Kraft Heinz and Disney are describing this as an enterprise-wide alliance that touches food, media, and live events at once. Ten Kraft Heinz brands, including Heinz, Philadelphia, and Kraft Mac & Cheese, will show up across hundreds of dining locations at Walt Disney World Resort in Orlando and Disneyland Resort in Anaheim, plus Disney Cruise Line sailings out of North America. The alliance also opens the door to integrated marketing campaigns and digital content across Disney’s media platforms, so expect this to extend well beyond the food court.
The alliance introduces new Heinz condiment stations and custom-designed equipment throughout the parks, along with new menu items and guest experiences at both domestic resorts. Nicolas Amaya, President of North America at Kraft Heinz, said: “Kraft Heinz and Disney are two companies that are woven into the fabric of family life. For generations, families have grown up with our brands side by side—watching Disney favorites with a bowl of Kraft Mac & Cheese or reaching for HEINZ at the table. This alliance is about showing up together in the moments that matter most—whether at the parks or at home—to deliver elevated experiences and storytelling that turn everyday meals into memories that last a lifetime.”
The first real look comes fast. Heinz will bring new sauces from its Sauce Vault to D23 2026, and this marks Heinz’s first appearance at the event. If you’re tracking our D23 2026 hub for the full panel and show floor schedule, this is now on the list of things to watch for on the show floor alongside the panels already confirmed for Anaheim.
Here’s the detail that’s going to jump out to longtime Disney World visitors. For years, the condiment stations across Walt Disney World have leaned heavily Kraft Heinz in feel, from the packaging style to the mustard, with one glaring exception. The ketchup served at WDW has been Red Gold, not Heinz. It’s a small thing, but it’s the kind of small thing regular parkgoers notice, especially anyone who has grabbed a packet expecting the familiar Heinz label and gotten something else. Red Gold makes a perfectly good ketchup, and we’re not knocking it. But it’s always felt like an odd gap in an otherwise Kraft Heinz-coded lineup at the parks.
That’s exactly why this alliance is worth paying attention to beyond the press release language. If Heinz condiment stations are rolling out as described, this could be the moment that gap finally closes.
We’re genuinely excited about this one. The scale of it, ten brands, both domestic resorts, the cruise line, and a media component on top of all that, is bigger than the typical single-product tie-in Disney usually announces. What we’re most curious about is whether Heinz actually becomes the ketchup on property, since that’s been the one piece of the condiment station that never quite matched the rest. We’re not going to speculate on packet-level details until we see it in person, but we’ll be watching for it at D23 in August, especially since this is Heinz’s first time at the event and the Sauce Vault debut suggests Kraft Heinz is treating this as a real showfloor moment rather than a quiet mention.
For the full rundown of what else is landing in Anaheim this August, keep an eye on our D23 2026 coverage hub, and if you want Sauce Vault and condiment station updates the moment we see them on the ground, join the Realm at fantasylandnews.com/the-realm.
Kraft Heinz X Disney Landmark Multi-Year Deal Across Parks, Cruises and D23 2026
