
Disney+ Throwbacks Streaming Channel – Relive the 90’s and 2000’s Shows and Movies. Beginning this month, Disney is rewinding to the golden age of flip phones, butterfly clips, and low-rise jeans with a new brand campaign.
Disney+ and Hulu are leaning into ’90s and 2000s nostalgia with a new campaign designed to make viewers “flip” over their throwback content. The campaign aims to capture the attention of audiences who grew up with iconic shows from those decades, offering a dose of pop culture nostalgia across multiple platforms. Check out the new Disney+ Throwbacks Streaming Channel.
Quick, someone get me a wand and a TV screen, I have a Mouse Ear to create!

Starting this month, look for:
- Themed content drops on Disney+’s social channels.
- Easter egg pins hidden for eagle-eyed viewers to find.
IRL, Disney is taking the throwback theme offline with:
- Partnerships with brands such as Swimply and ThredUp this summer, promising to bring “fan favorite ’90s and 2000s locations and looks to life.”
- Immersive activations and photo ops in Los Angeles and at fan events like VidCon and Destination D23.
From Disney+: “It’s all about ’90s and 2000s nostalgia-think iconic characters, unforgettable stories, and era-defining moments that shaped s generation and continue to resonate today. Whether fans dreamed of being Genovian royalty or eating peanut butter and chocolate sandwich cookies with Hallie and Annie, the Disney library has something for everyone to rediscover or experience for the very first time.
And with Hulu on Disney, bundle subscribers can dive deeper into their favorite teen dramas and swoon-worthy romances. No matter the vibe, Disney is the streaming home to all of the totally awesome, nostalgic hits fans know and love.”