Mango Board, Disney & Fandango Launch “Unleash the Joy” Sweepstakes with Lilo & Stitch. From May 6 through June 15, just $5 in mango purchases will give Disney fans a chance to win Lilo & Stitch Fandango movie tickets and a grand prize of $4,000 towards a Hawaiian vacation. “Lilo & Stitch,” the wildly funny and touching story of a lonely Hawaiian girl and the fugitive alien who helps to mend her broken family, will open exclusively in theaters May 23, 2025. Tickets are available now on Fandango.
“This collaboration allows us to highlight the unique connection between fresh mangos and the Hawaiian Islands, while celebrating the spirit of ‘ʻOhana’ and the pure ‘hau’oli’ that both NMB and this beloved Disney story represent,” said Ramón Ojeda, NMB’s executive director.
The collaboration aims to tap into the family audience and the Hawaiian theme of the movie, leveraging the tropical fruit’s connection to the islands.
Details:
- The campaign highlights “hau’oli,” the Hawaiian word for joy, and the “ʻOhana” (family) theme of the film.
- Sweepstakes: One grand prize winner will receive $4,000 for a Hawaiian vacation. 1,500 others will win Fandango promo codes for two movie tickets (up to $30 total).
- Instant Reward: Shoppers who spend $5 on mangos (in-store or online, May 6 – June 15) can submit a receipt to receive a $5 Fandango promo code for a “Lilo & Stitch” ticket and an entry into the grand prize sweepstakes.
- Marketing Push: The campaign includes social media content featuring mango recipes and the film, a dedicated landing page with recipes and details, PR outreach, and in-store retail displays.
The bottom line: The partnership seeks to create a synergistic marketing moment, linking the joy of mangoes with the anticipated family-friendly movie release. Mango.org
For more Lilo & Stitch popcorn buckets and merch.
Read the Full Press Release below:
The Hawaiian word for joy is ‘hau’oli,’ and this summer, The National Mango Board (NMB), Disney, and Fandango are bringing hau’oli to fans nationwide through a special collaboration in celebration of Disney’s highly anticipated live-action film, Lilo & Stitch.
Hawaiʻi serves as the perfect backdrop for an NMB and Disney Lilo & Stitch collaboration. Hawaiʻi is home to more than 500 mango varieties, celebrating the unique and diverse flavors that mangos bring to any occasion. Just like Stitch’s mischievous yet lovable nature, mangos add a splash of excitement and joy to everyday life. Mangos, with their bright and joyful essence, complement the ʻ Ohana’ (family) theme of the film, creating a harmonious blend of flavors and emotions.
This collaboration blends the tropical flavors of mango with the fun and mischief of Stitch, creating an exciting experience for fans of all ages.
The National Mango Board and Fandango will offer a chance to win* one of 1,500 Fandango Promotional Codes to be used towards the purchase of two movie tickets (up to $15 per ticket including ticket price and associated fees, up to $30 total) to enjoy the film on the big screen. One lucky grand prize individual will have the chance to win* $4,000 towards a tropical vacation to have their very own Hawaiian adventure!
“Families go grocery shopping together, so there’s no better tie-in than mangos to create the perfect ʻOhana vibe, also with an opportunity to win big,” said Ramón Ojeda, executive director at the National Mango Board. “This collaboration allows us to highlight the unique connection between fresh mangos and the Hawaiian Islands, while celebrating the spirit of ‘ʻOhana’ and the pure ‘hau’oli’ that both NMB and this beloved Disney story represent.”
Shoppers who spend $5 on mangos in one transaction, in-store and online, from May 6 through June 15 can submit an image of their receipt for the opportunity to receive a $5 Fandango Promo Code** to be applied to a Fandango movie ticket to see Lilo & Stitch and one entry into the Unleash the Joy Sweepstakes.
The comprehensive campaign will feature engaging content across paid and organic social media, showcasing delicious mango recipes and the playful spirit of Lilo & Stitch. A dedicated online landing page will feature exclusive recipes, including fresh mango creations and campaign details. Targeted public relations outreach to media and influencers will generate excitement and awareness. Eye-catching retail activations, including bin headers, iron man posters and shelf posters, will drive consumer engagement in-store.
To learn more about the National Mango Board and stay up-to-date on all mango-related news, visit Mango.org.
About National Mango Board:
The National Mango Board is an agriculture promotion group supported by assessments from both domestic and imported fresh mangos. The board’s vision, for mangos to move from being an exotic fruit to a daily necessity in every U.S. household, was designed to drive awareness and consumption of mangos in the U.S. marketplace. One serving, or ¾ cup of the superfruit contains 70 calories, 50 percent of daily value of vitamin C, 15 percent of daily value of folate, 15 percent of daily value of copper, eight percent daily value of vitamin A, eight percent daily value of vitamin B6, seven percent of daily value of fiber and an amazing source of tropical flavor. Learn more at Mango.org.
About Disney’s Lilo & Stitch:
“Lilo & Stitch,” the wildly funny and touching story of a lonely Hawaiian girl and the fugitive alien who helps to mend her broken family, will open exclusively in theaters May 23, 2025. A live-action reimagining of Disney’s 2002 animated classic, “Lilo & Stitch” is directed by Dean Fleischer Camp, the Oscar®-nominated filmmaker behind the animated feature film “Marcel the Shell with Shoes On,” with a screenplay by Chris Kekaniokalani Bright and Mike Van Waes, and stars Sydney Elizebeth Agudong, Billy Magnussen, Tia Carrere, Hannah Waddingham, Chris Sanders, with Courtney B. Vance, and Zach Galifianakis, and introducing Maia Kealoha.
The film is produced by Jonathan Eirich, p.g.a., and Dan Lin, with Tom Peitzman, Ryan Halprin, Louie Provost, and Thomas Schumacher serving as executive producers.
Mango Board, Disney & Fandango Launch “Unleash the Joy” Sweepstakes with Lilo & Stitch
