Primark is opening its second Orlando area store at Vineland Premium Outlets on August 20, giving Disney vacationers another budget-friendly shopping stop just minutes from Walt Disney World. The 19,000 square foot store marks Primark’s fourth Florida location, joining The Florida Mall, Sawgrass Mills, and Dolphin Mall, and brings the retailer’s US footprint to 45 stores across 14 states.
Grand opening festivities start at 11 a.m. on August 20 with local treats and giveaways while supplies last.
The timing and location line up well for park-going families. Vineland Premium Outlets already draws Disney vacationers for the Disney Character Warehouse, a longtime favorite for discounted Disney merchandise, and this Primark opening gives visitors another reason to build the outlets into a trip itinerary alongside that stop.
Inside, shoppers will find licensed Disney and Marvel collections including Mickey, Minnie & Friends, Pixar’s Toy Story, and Marvel’s Spider-Man, plus Orlando Magic gear for local sports fans. Primark’s pricing stays low across the board, with women’s denim starting at $12, men’s tees at $5, and kids’ sweatshirts at $7.
Shoppers can browse current product offerings ahead of time at primark.com, and Primark also offers email sign-ups for updates on new drops and store openings.
The new store opens August 20 at Orlando Vineland Premium Outlets