AMC Theatres CEO Adam Aron revealed over the weekend that Super Mario Galaxy Movie popcorn buckets and collectible merchandise sold two-thirds of the chain’s entire available inventory in just the first three days, and as of Monday morning, the Yoshi bucket, all six Luma LED colors, and the Guinness World Record Mini Bowser Cauldron are sold out on AMC’s online shop. Guests may still find the Yoshi bucket at some individual theater locations while supplies last, but everything else is gone.
What the AMC CEO Said
In a post on X, AMC CEO Adam Aron shared that the chain ordered more than 500,000 themed merchandise units for The Super Mario Galaxy Movie, a larger order than AMC had placed for any other film since October 2023. The only comparable order was for Taylor Swift: The Eras Tour in 2023, which had previously set the record for collectible concession merchandise sales at AMC.
Through just the opening Friday, AMC had already sold about two-thirds of that total inventory. Aron said the chain expected to be at or near a full sellout by Sunday, with a complete sellout by midweek at the latest. That projection proved accurate. By Monday morning, the online shop showed all items sold out except for potential theater-level Yoshi bucket stock.
AMC CEO Adam Aron – “Another extraordinary Super Mario statistic. Our movie-themed merchandise sold at our theatres has become very popular, and we often sell out. Expecting that The Super Mario Galaxy Movie would be a huge success, for AMC Theatres in the U.S. we ordered more than 500,000 themed units for retail sale, a massive and far bigger quantity of movie themed merchandise than we previously had ordered for any other movie since October of 2023 (we also ordered huge quantity for our 2023 movie Taylor Swift: The Eras Tour). In just the first three days, we have already sold more Super Mario themed product than for any other movie since Taylor’s concert film in 2023. Indeed, by Friday, we have already sold about two-thirds of our total available inventory. We should be at or close to being fully sold out by this Sunday — and totally sold out by the coming midweek or certainly by next weekend. “Let’s-a-go!””
What Is Still Available
The Yoshi bucket may still be available at individual AMC theater locations while supplies last. Availability varies by location and cannot be guaranteed. The six Luma LED colors and the Mini Bowser Cauldron are sold out both online and are expected to clear from theater locations shortly. If you are still looking, call your local AMC before making the trip.
Fantasy Land News covered the full AMC Super Mario Galaxy Movie merchandise lineup when it launched, including pricing and availability for every item. Read our complete AMC Super Mario Galaxy Movie popcorn bucket guide.
The Mini Bowser Cauldron and the Guinness World Record
Among the sold-out items is the Mini Bowser Cauldron — the 105ml collectible that holds the Guinness World Record for the world’s smallest commercially available popcorn container. Fantasy Land News was on the ground at AMC Theatres at Universal CityWalk Hollywood on March 17, 2026, when the record was officially certified, with Greg Gately serving as an official Guinness World Records witness. The cauldron sold out online alongside the Luma LED buckets, completing the most comprehensive AMC merchandise sellout since the Eras Tour. Read the full Guinness World Record certification story.
How Much Did AMC Make? Here Is the Math
AMC has not released official revenue figures for this merchandise run, but the numbers are not hard to estimate. The chain ordered 500,000 total units across three price points — the Yoshi bucket at $49.99, the six Luma LED colors at $44.99 each, and the Mini Bowser Cauldron at $9.99. We do not know the exact sales split between items, but working through two scenarios gives a reasonable range.
On the conservative end, if the lower-priced Cauldron and Luma buckets made up the bulk of volume, a weighted average of roughly $30 per unit across 500,000 units puts AMC’s Super Mario Galaxy Movie merchandise revenue at approximately $15 million. On the higher end, if the $49.99 Yoshi bucket and $44.99 Luma buckets were the primary volume drivers — which the sellout pattern suggests — a weighted average closer to $42 per unit puts the total closer to $21 million.
That means AMC likely generated somewhere between $15 million and $21 million from Super Mario Galaxy Movie merchandise alone — from a single film, in under a week.
For context, that is a staggering number when you consider the growth of this business. According to Time magazine and figures shared publicly by AMC leadership, the chain’s revenue from collectible concession vessels — CCVs — was zero dollars in 2018. By 2023 it had grown to $54 million for the full year. The Super Mario Galaxy Movie weekend alone could represent somewhere between 28 and 39 percent of what AMC made from CCVs across all of 2023 in a single launch.
The Box Office Behind the Merchandise
The merchandise sellout is happening alongside a historic theatrical performance. The Super Mario Galaxy Movie opened to more than $372 million globally over its opening weekend, making it the best Hollywood opening of 2026 year to date, according to Deadline. Domestically, the film crossed $190 million over its five-day opening, surpassing the original Super Mario Bros. movie’s domestic opening from 2023. Project Hail Mary, also in wide release this weekend, is tracking toward a half-billion-dollar global run, making this one of the strongest theatrical weekends in recent memory.
This Is Only Getting Bigger — What Is Still Coming in 2026
The Super Mario Galaxy Movie sellout is not the end of the CCV story for 2026. It may not even be the peak. Looking at the theatrical release calendar for the rest of the year, the pipeline of films with major collectible merchandise potential is extraordinary.
The Mandalorian and Grogu open May 22 — a Star Wars theatrical release with an already-announced May the 4th merchandise program that Fantasy Land News has covered. Toy Story 5 opens June 19, bringing Pixar’s most commercially powerful franchise back to theaters for the first time in years. Moana opens July 10. Spider-Man: Brand New Day opens July 31. Avengers: Doomsday opens December 16.
Beyond the Disney and Marvel titles, Mortal Kombat 2 opens May 8, Street Fighter opens October 16, and The Hunger Games: Sunrise on the Reaping opens November 20. Each of those franchises has a collector fanbase that overlaps heavily with the movie theater merchandise market.
On the smaller end of the calendar, Michael — the Michael Jackson biopic opening April 24 — is already projecting a $55 million-plus opening according to Deadline, and biographical films with iconic music attached have historically driven strong merchandise numbers. The Devil Wears Prada 2 on May 1 and Narnia on November 26 round out a fall calendar that gives theater chains multiple opportunities to repeat what just happened with Super Mario.
If AMC and its competitors can replicate even half the Mario sellout rate across two or three of those titles, the CCV revenue line for 2026 will make 2023’s $54 million look like a starting point rather than a benchmark.
For every movie theater popcorn bucket announcement across AMC, Cinemark, Regal, Harkins, Marcus, and more, visit the Fantasy Land News Movie Theater Popcorn Buckets guide.
AMC Super Mario Galaxy Movie Popcorn Buckets Are Sold Out: CEO Reveals Record Sales and What Is Coming Next
