NYX Professional Makeup launched a limited-edition Simpsons collaboration collection on April 1, 2026, and no, it is not a joke. The NYX x Simpsons vault is a full makeup lineup inspired by the entire Simpson family, with character-specific products, on-brand shade names, and prices starting at $10. The collection is available now on NYX Cosmetics and at Ulta Beauty.
What Is in the Collection
The Simpson Smushy Matte Lip Balm ($10 each) comes in three character-coded shades that are exactly what you would expect — Maggie in Peekaboo Blue, Bart in Rebel Red, and Lisa in Smarty Pink. Each shade name is so perfectly matched to its character that it feels less like a marketing decision and more like something that had to exist.
The Saucy Sisters Fat Cheeks Juicy Blush ($10 each) is dedicated to Patty and Selma, with shades named Lavender Sass and Snarky Scarlet — arguably the best product names in the entire collection and very on brand for Springfield’s most chaotic aunts.
Homer, predictably, got a donut. The Homer Simpson Donut Highlighter ($12 each) comes in Light and Deep shades and is shaped exactly like you are imagining. It is ridiculous, and it is perfect. The Maggie Simpson Bow Makeup Sponge ($10) is shaped like Maggie’s iconic bow — a blending sponge that doubles as a conversation starter.
Marge stepped up as the practical one. The Marge Simpson Mega Glue 2-in-1 Brow and Hair Styler ($12) is a brow and hair styler with a hold described as strong enough to maintain Marge’s iconic beehive. It is the most functional item in the collection and the most Marge thing imaginable.
The Simpson Family Eyeshadow Palette ($20) brings the whole Springfield crew together in one compact with eight ultra-pigmented shades — Marge’s vibrant blue, Homer and Bart’s warm browns, and Lisa and Maggie’s energetic hues. The palette is the anchor piece of the collection and the highest price point at $20.
Where to Buy
The full NYX x Simpsons collection is available now at nyxcosmetics.com and Ulta Beauty. Most items are priced at $10, with the Donut Highlighter and Marge Mega Glue at $12 and the eyeshadow palette at $20. The entire collection is limited edition and cruelty-free.
The Simpsons is a Disney property through the Fox acquisition, making this a Disney Consumer Products licensing collaboration. For more Disney Consumer Products news, visit the Disney Consumer Products guide at Fantasy Land News.
The Simpsons Just Took Over NYX Professional Makeup and the Shade Names Are Perfect
