Pokémon is turning 30, and the company is celebrating with a yearlong campaign called “What’s Your Favorite?” Scraggy, would be my answer! Other Fantasy Land News office picks are Blastoise, Cubchoo, Talonflame, and Crowbat.
The news dropped during Super Bowl LX with a star-studded commercial. It featured famous fans like Lady Gaga, Trevor Noah, and Formula 1 driver Charles Leclerc, all talking about their top Pokémon picks. The goal is simple: get everyone in the global community to share the Pokémon they love most.
How to Join the Celebration
If you want to get involved, you can head over to Pokémon GO. The mobile game is turning 10 this year and just added a new camera feature. You can use it to take a digital “snapshot” with your favorite Pokémon and post it online using the hashtag #Pokemon30. Also, head to Pokemon30 online!
Real-World Events: Day Out and Night Out
The anniversary isn’t just staying online. Pokémon is planning a series of in-person events throughout the year:
- Day Out: These are family-focused events with activities for kids and parents.
- Night Out: These events are designed for the older fans who grew up with the franchise and want something a bit more catered to them.
Kenji Okubo, president of The Pokémon Company International, says the campaign is all about how the game brings people together. Whether you’ve been playing since the Game Boy days or just started on your phone, the idea is that there’s a Pokémon for everyone.
Detailed schedules for the “Day Out” and “Night Out” tours haven’t been released yet, but the company says more info is coming soon on their official website.
