Hallmark is heading to the Kentucky Derby for its next big romance, 'Kentucky Roses'

Hallmark is heading to the Kentucky Derby for its next big romance, ‘Kentucky Roses’

January 28, 2026

Hallmark is heading to the Kentucky Derby for its next big romance 'Kentucky Roses'

The Kentucky Derby is getting the Hallmark treatment. Hallmark Media and Churchill Downs just announced they are teaming up to film a new movie right at the legendary racetrack in Louisville, as first reported by TODAY.

“Kentucky Roses”  premieres Saturday, May 2, on Hallmark Channel and the next day on Hallmark+. The movie stars will be Andrew Walker and Odette Annable, as well as Ally Ledford, Peyton Meyer, Brynn Thayer, and Gregg Henry.

Hallmark Channel Social Media posted: “We’ll be dressing to the nines for this one! 😍 Join @awalkk35 and head to @churchilldowns for the @KentuckyDerby when #KentuckyRoses premieres Saturday, May 2. Streaming next day on @HallmarkPlus. 🌹” Check out the video below.

Check out all the new movies coming to Hallmark Channel in “Loveuary.”

What is the story about?

Sadie Moore, played by Annable, will be at the center of the story in the present day. She works at a Churchill Downs greenhouse and dreams of becoming a florist and following in her great-grandmother’s (Ledford) footsteps by supplying the Derby with a display of roses. Sadie then meets Ash Taylor, Walker’s character, who is the son of the Churchill Downs CEO (Henry). Ash has to repair one of the racetrack’s iconic Twin Spires after it is damaged in a storm.

Sadie and Ash develop a connection, but it could be cut short after they discover “a bittersweet love story from the past that threatens to repeat itself.”

This isn’t just a movie set in Kentucky. Hallmark is actually filming at Churchill Downs during the week of the Derby. This means the movie will feature the real atmosphere of the track, the famous hats, and the actual race day energy.

A bigger partnership

This movie is just the start. The deal between Hallmark and Churchill Downs includes other collaborations, too. You’ll likely see Hallmark branding at the racetrack and more Derby-themed content on the Hallmark Channel throughout the spring. A new Jewelry line is on the way.

Jessica Callahan, vice president at Hallmark Media, told Today, “Together, we’re thrilled to bring audiences an inspiring story of community, courage and time-honoured traditions.”

If you’re into horse racing and the Hallmark romance, this is basically the perfect crossover. We’ll keep an eye out for more casting details as they come out.

Hallmark is heading to the Kentucky Derby for its next big romance, ‘Kentucky Roses’

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Written by Greg Gately
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Greg Gately is the co-owner, photographer, podcaster, writer, and editor of Fantasy Land News.

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