The Walt Disney Company X Mars: M&M’S and Marvel in 2026. Mars and Disney just announced they are bringing M&M’S and Marvel together for a massive global campaign starting this year. The collaboration will hit more than 65 countries, featuring new snacks, digital content, and a lineup of limited-edition packaging.
The partnership builds on the long history between the two companies. You might have already seen Mars products at Disney theme parks or visited the M&M’S store at Disney Springs. Now, they’re taking that relationship worldwide.
The main highlight for fans is a series of seven collectible packs. These feature the M&M’S “Spokescandies” dressed up as popular Marvel characters. Plus, fans can scan the QR code on the packs for a chance to win epic prizes from Mars and dive deeper into the colorful collaboration.
The character mashups include:
- Yellow as Wolverine
- Red as Deadpool
- Blue as Daredevil
- Purple as Elektra
- Green as She-Hulk
- Brown as Yelena
- Orange as Red Guardian
These packs will start showing up in late January in certain markets. If you’re in the United States, you’ll see them at M&M’S stores and online in March, with a wider release at grocery stores later in 2026. They’ll be available for standard flavors like Milk Chocolate, Peanut, and Peanut Butter.
Mars is also releasing videos where the M&M’S characters “audition” for roles in the Marvel Cinematic Universe. The joke is whether they are actually being cast in a movie or if they’re just there to be the snack on the craft services table.
“M&M’S and Marvel fans share a passion for characters and storytelling,” said Rankin Carroll, Chief Brand Officer at Mars Snacking. He noted that the goal is to give fans new ways to interact with both brands through digital content and in-store experiences.
Mindy Hamilton from Disney added that it was fun to imagine what would happen if the Spokescandies were part of the Marvel fandom.
For more updates on M&M’S global collaboration with Marvel, follow along with the brand on Facebook, Instagram, TikTok, and X and visit MMS Mars X Marvel. For specific activations near you, please check your local M&M’S social accounts and website.
