A Valentine’s Day Treat: Everything You Need to Know About ‘Because of Cupid’ on Hallmark. After a stellar start to “Loveuary” with The Way To You, Hallmark Channel is keeping the momentum going with a literal touch of magic. This Saturday, February 14th, marks the premiere of Because of Cupid, a whimsical new romance starring fan-favorites Amy Groening and Evan Roderick.
How to Watch:
- Premiere: Saturday, Feb 14th at 8/7c on Hallmark Channel.
- Streaming: Available the following day on Hallmark+.
The Plot: A Mocktail Competition with a Twist. The story follows best friends Naomi and Marcus as they enter a Valentine’s Day mocktail competition. However, the stakes get a lot higher when Cupid decides to intervene. A stray love potion affects Marcus and several of their friends, leading to chaotic—and romantic—results.
Meet the Stars
- Amy Groening: A Hallmark staple since 2019, Groening earned her “leading lady” status after a standout comedic performance in The Santa Summit and her recent starring role in ‘Twas the Date Before Christmas.
- Evan Roderick: No stranger to the network, Roderick is known for hits like Leah’s Perfect Gift and the popular Providence Falls trilogy.
What’s Next for Loveuary? The romance doesn’t stop here. Keep an eye out for two more upcoming premieres:
- The Stars Between Us starring Sarah Drew.
- Romance at Hope Ranch starring Alison Sweeney.


