Disney & Mattel Team Up With Viktor&Rolf for Couture Cinderella Doll. Mattel is wrapping up Disney’s 75th-anniversary celebration of Cinderella with a high-fashion twist. The toy giant just announced a collaboration with Disney and the avant-garde fashion house Viktor&Rolf to release a limited-edition collector doll. The doll officially debuts on Jan. 21 at the Musée des Arts Décoratifs during Paris Fashion Week. The Disney Mattel Viktor&Rolf Couture Cinderella Doll is priced at $125, and will ship on or around May 1st, 2026.
This isn’t your typical princess doll. It’s inspired by Viktor&Rolf’s 2019 “Fashion Statements” collection, which gained fame for featuring bold text on massive tulle gowns.
The Cinderella doll wears a sculptural dress featuring the phrase “I Came/I Saw/I Left Early.” She also carries a smartphone accessory frozen at 11:59 p.m.—a nod to her famous midnight deadline.
Designers Viktor Horsting and Rolf Snoeren said they’ve always been fascinated by dolls. To them, dolls were like mini runway models they played with as kids to explore fashion fantasies.
If you’re a collector, here is the breakdown of what’s included for $125. 12 inches tall with crimped hair and rooted lashes. Glass slippers, a phone purse, and a flocked “pillow” display.The box is designed to look like a Viktor&Rolf perfume bottle.
How to Get One
Pre-sales started today, Jan. 20, on MattelCreations.com and Viktor-rolf.com. The dolls are expected to ship in early spring.
If you want to see how the doll was made, a 30-minute documentary titled Disney Princess: Create Your World will air on Hulu and ABC digital platforms starting March 24, 2026. It reveals the behind-the-scenes design process between Mattel and the fashion house.
