Accio Upper Deck! The Sorcerer’s Stone 25th Anniversary Collection Announced. Upper Deck to Launch ‘Harry Potter and the Sorcerer’s Stone’ 25th Anniversary Trading Cards. Upper Deck is officially moving into the wizarding world. The company announced a new deal with Warner Bros. Discovery to produce trading cards and collectibles based on the Harry Potter films. The first release will be Upper Deck Harry Potter and the Sorcerer’s Stone 25th Anniversary Trading Cards, a cinematic journey celebrating the 25th Anniversary of Sorcerer’s Stone. To be followed by Upper Deck Fleer Ultra Harry Potter.
The timing works well for the brand. It’s been over 25 years since the first movie, Harry Potter and the Sorcerer’s Stone, but the fan base is still huge. There is new enthusiasm for the Harry Potter franchise with the opening of Wizarding World of Harry Potter Ministry of Magic at Universal Orlando’s Epic Universe, the first theme park built in the US in the past 25 years.
From the Upper Deck press release: Upper Deck is excited to bring its iconic brands and flagship products to the world of Harry Potter. Initial releases will include Upper Deck Harry Potter and the Sorcerer’s Stone 25th Anniversary Trading Cards, a cinematic journey celebrating the 25th Anniversary of Sorcerer’s Stone. The set will include iconic Upper Deck flagship inserts, including UD Debuts featuring UD exclusives, high gloss, and Outburst parallels, including a gold 1/1.
To follow that, fans can also look forward to Fleer Ultra Harry Potter, which will showcase iconic Fleer Ultra inserts and original art trading cards. Key characters from the Harry Potter franchise will make their Upper Deck debuts, including Harry Potter, Ron Weasley, Hermione Granger, Professor Dumbledore, and Professor Snape. Both trading card sets will be available at Certified Diamond Dealers, mass retailers, as well as Upper Deck’s e-Pack™ platform.
Upper Deck’s president, Jason Masherah, noted that the franchise is one of the most requested licenses they’ve seen. “Harry Potter is easily one of the most sought-after licenses in today’s entertainment landscape. The combination of nostalgia, iconic characters, and rich storytelling has sustained its cultural relevance for decades. Adding the Harry Potter franchise to our portfolio is a true testament to the quality and innovation that Upper Deck delivers to its licensors and collectors,” said Jason Masherah, President of Upper Deck. “The fandom for the world of Harry Potter is overwhelming, and we’re excited to give this community new ways to enjoy the wizarding world through beautifully crafted collectibles.”
Harry Potter and the Sorcerer’s Stone 25th Anniversary will not only feature the new set by Upper Deck, but also a special 25th-anniversary logo, inspired by the Patronus charm, which will be featured across products, campaigns, and events. Also, Harry Potter and the Sorcerer’s Stone will return to theaters worldwide for a limited time.
