Disney Harnesses the Power of Nostalgia with New 2026 Brand Campaign. The first new commercial, which aired last night for Disney, highlighted a new campaign for 2026, which will “Celebrate the magic of Disney memories by reflecting on the moments of wonder, joy, and connection you have experienced with Disney over the years.”
Disney knows how to harness nostalgia, and it is consistently reflected in commercials about Disneyland, Walt Disney World, Disney’s international parks, and, of course, The Walt Disney Company as a whole. These commercials evoke a sense of longing for the past, simpler times, and youth, triggering memories of how Disney has shaped lives.
“At its heart, Disney has always been about creating unforgettable experiences that become cherished moments in people’s lives,” said Joanna Balikian, Senior Vice President, Brand Management, The Walt Disney Company. “As we close out one year and welcome the next, we’re celebrating the unique connection fans have with Disney and the lifelong memories we have created together.” For more about the Disney Brand, meet Asad Ayez, Chief Brand Officer of The Walt Disney Company
Here’s to another year of the moments that become memories and the memories that last a lifetime. Happy New Year from Disney.
The heartwarming video, entitled Through Time, features Paige and her family sharing home videos and reminiscing about the treasured memories they have made with Disney throughout their lives. From her favorite Minnie Mouse doll to her visits to Disney Parks, this short showcases how Disney has been a core part of her life, including today as she continues creating Disney memories with loved ones that will last a lifetime — something many around the world can relate to.
This is the first video of a larger series highlighting the unique ways Disney touches the lives of fans and families all over the world, every single day. Celebrate the magic of Disney memories by reflecting on the moments of wonder, joy, and connection you have experienced with Disney over the years. Whether it’s a treasured visit to our parks, a favorite character, or a story shared with loved ones, these memories bring us together. Join Disney in creating new cherished moments and sharing the Disney magic with those who matter most.
