Resellers Told to Stop Filming Faces and Focus Only on Merchandise at Disney Store. The Disney Character Warehouse in the Orlando Vineland Premium Outlets Mall has introduced a new policy aimed at curbing disruptive behavior from the growing community of live streamers and product resellers.
Cast Members at the store have begun a new routine each morning. Asking “personal shoppers,” resellers, and live streamers to no longer show the faces of other guests or employees on camera. Instead, they are being told to focus their cameras on the merchandise if they are broadcasting live or filming for social media.
Disney Character Warehouse is located just off Walt Disney World property, but is still operated by Disney. It is a Disney retail chain featuring official character toys, clothes, collectibles & more that are discounted heavily.
This move follows years of escalating complaints from average vacationing families. Shoppers have voiced frustration that the store has become increasingly “overrun” by the reseller community. They apparently make it difficult to walk the aisles without having a camera pointed in their direction, particularly on peak days.
The new guideline is being communicated as a strong warning rather than an outright ban on filming, giving guests a chance to adjust their broadcasting habits. The goal is to create a more comfortable shopping environment for general patrons by protecting their privacy. While the policy does not stop the entire community from filming or broadcasting live. It represents a significant step by Disney to address the friction between the large-scale buying operations and the typical family shopping experience.
Resellers and personal shoppers frequently use live streams on platforms like TikTok and YouTube to show off the latest discounted park-exclusive merchandise, driving sales by giving remote viewers a real-time look at inventory. This business model, while popular, has fundamentally changed the atmosphere inside the discount outlet.
The issue has been widely discussed on social media, with many sharing their experiences. For instance, a recent viral video by @ashleytravels715 on TikTok highlighted the Cast Members’ new warning to guests. Other posts have shown atmosphere, the crowd, and the sheer volume of personal shoppers inside the store. Making it very obvious new privacy rule was needed. The move is expected to be welcomed by families looking to enjoy a peaceful end-of-vacation shopping trip.
