General Mills’ Monsters Cereals X Jim Henson Company muppet Makeover! This Halloween, prepare for a monstrously magical treat as General Mills unveils a collaboration with the Jim Henson Company, celebrating its 70th anniversary this year. For the first time, the iconic Count Chocula, Boo Berry, and Franken Berry are being reimagined as muppets or puppets. Small m on the muppet.
The difference between “muppets” and “Muppets” lies in their usage. “Muppets” (uppercase) refers to the specific group of characters created by Jim Henson, like Kermit, Miss Piggy, and Gonzo, and the entire crew (Owned by The Walt Disney Company). While “muppet” (lowercase) is a more general term, referring to a style of puppet or a type of thing, encompassing the characters created by Jim Henson but also potentially other similar puppets.
“This is more than a cereal box, it’s a piece of art,” said Mindy Murray, Brand Experience Director for Morning Foods at General Mills. “We know that fans have an incredible love for Monsters and anticipate their return every year. That’s why we knew the partnership with The Jim Henson Company was the perfect way to deliver surprise and delight — and the first-of-its-kind fuzzy Franken Berry box.”
Bringing Monsters to Life, Henson Style
Since their debut in 1971, Monsters Cereals have been a Halloween staple. This year’s muppet transformation marks a bold new chapter, infusing the franchise with the timeless charm and unparalleled craft of Henson magic. The partnership idea originated with Imagine Entertainment, which provided creative direction and oversaw the creation of the filmed content.
“For 70 years, The Jim Henson Company has brought some of the world’s most memorable and adored characters to life and our incredible team at Jim Henson’s Creature Shop especially enjoyed realizing these beloved Monsters as puppets for the first time ever,” said Nicole Goldman, Executive Vice President of Branding for The Jim Henson Company. “This irreverent and funny take on these well-known characters will make this Halloween especially memorable for the amazing and loyal fans of both Monsters Cereals and The Jim Henson Company.”
A Fuzzy First: Limited-Edition Franken Berry Box
Adding to the excitement, General Mills is introducing a limited-edition fuzzy Franken Berry cereal box, available exclusively on Walmart.com for $7.70 beginning Tuesday, October 7. Designed to mimic the fleece-like texture of the newly created puppet characters, this collector’s item offers fans a unique, tactile experience. Its soft-touch finish and eye-catching design make it a must-have for cereal enthusiasts, Halloween collectors, and devoted Henson fans alike.
More Than Just Cereal:
Starting in August, look for this year’s limited-edition cereal boxes featuring the puppet versions of the Monsters, brought to life with a bold, dimensional look that practically leaps off the pack. But the fun doesn’t stop there. Flip each box for an exclusive look at how Jim Henson’s Creature Shop used its signature puppet-building expertise to reimagine these characters, incorporating them into the iconic family of monsters from throughout The Jim Henson Company’s 70-year history.
Fans will also want to check out shop.Henson.com for exclusive merchandise and collectibles commemorating this historic partnership. For the full experience, head to social media to see and hear the Monsters in action – brought to life in full puppet form, unlike ever before. Shop.Henson.com is the exclusive destination for merch and collectibles that commemorate this historic partnership.
Whether you’re reliving Halloween memories or making new ones, Monsters Cereal promises a season of frightful fun, fuzzy feels, and puppet-powered nostalgia. For more information, follow @generalmills and @hensoncompany on Instagram and Facebook, and visit cerealsociety.com.
General Mills’ Monsters Cereals X Jim Henson Company muppet Makeover!
The Muppets’ 70th Anniversary is being celebrated at Disney with the release of 70 weeks of Muppet Magnets.
